Join us at the Hilton in Downtown Austin Texas on September 11 for a day of dialogue and discovery about managing XBRL data and databases, creating XBRL applications and the opportunities XBRL presents for developers.

Your registration includes all of the following programming content outlined below – including National Conference Keynotes and the XBRL Value Proposition for Data Consumers panel.


7:30 AM – 7:00 PM Registration
7:30 AM – 8:30 AM Breakfast with Exhibitors
8:30 AM – 9:00 AM Conference Opening Teresa S. Polley, President and CEO, Financial Accounting Foundation (FAF)
9:00 AM – 9:30 AM Keynote Presentation J.W. Mike Starr, Deputy Chief Accountant for Policy Support and Market Monitoring, Securities and Exchange Commission on regulator use of XBRL public company data
9:30 AM – 10:00 AM Keynote Presentation Gary Hoover, Entrepreneur, Co–Founder, Hoovers Inc. on the evolution in corporate reporting
10:00 AM – 10:50 AM The XBRL Value Proposition for Data ConsumersHow will XBRL change the ability of analysts, auditors, investors and other stakeholders to investigate and evaluate public companies? This panel features representatives from securities analysis, the buy-side and the audit community who will help you understand how your most critical stakeholders are using your XBRL-formatted financials. Find out how XBRL changes the dialogue between public companies and their stakeholders.

John Truzzolino, Director, Business Development, RR Donnelley (moderator)
10:50 AM – 11:05 AM Break with Exhibitors
11:05 AM – 12:00 PM XBRL Database Structure – a Technical Panel Discussion – XBRL Data ForumExperts in XBRL technology discuss how to build an XBRL database, e.g., technical challenges, data quality challenges, how to use the data for analytical purposes.

Philip Engel, Lead Technologist, XBRL US (Moderator)

  • Qinlin Luo, Founder, Prime Aim Technology LLC
  • Jordan Woodard, Senior Compliance Manager, Rivet Software
  • Mark Ludlow, Director of Software Development, Edgar-Online
12:00 PM – 1:00 PM Lunch with Exhibitors
1:00 PM – 2:15 PM Building the Next Great XBRL App – XBRL Data ForumThis panel will explore the market for XBRL-enabled applications. What’s the demand, what applications are available now, what’s ahead. Panelists are technologists and developers who particpated in the XBRL Challenge, contest to develop analytical tools that consume XBRL. What were the challenges, what should be considered now in developing applications for the 2012 XBRL Challenge.

Philip Engel, Lead Technologist, XBRL US (moderator)

2:15 PM – 3:00 PM Business Case for XBRL – XBRL Data ForumLearn how to build an XBRL-based business and find out what venture capitalists are looking for in this session where case studies of several XBRL-based businesses will be presented and a seasoned VC will explain the outlook for technology businesses. You’ll hear about the practical steps for commercializing your business and approaches to obtain funding.

3:00 PM – 3:30 PM Break with Exhibitors
3:30 PM – 4:30 PM XBRL Software and Data – XBRL Data ForumWhat needs to be done to ready XBRL SEC data for analytical use? There’s a wealth of data now available but what kind of massaging is necessary to ensure ease of data comparison, peer and investment analysis? This panel discuss the different processing strategies that can be deployed to create custom data sets from the large body of XBRL data currently available.

4:30 PM – 5:15 PM US Legislation Update – Passed & Pending Rules with an Impact on Data – XBRL Data ForumLearn about recently passed U.S. laws that reference structured data and XBRL as well as pending legislation including the Digital Accountability and Transparency Act (DATA Act) that could open up substantial opportunities for XBRL tool and database providers. Find out the timeline and next steps for these critical pieces of legislation.

5:15 PM – 7:00 PM Networking Reception – XBRL Data Forum